2012年8月29日星期三

setting the foundations for LV Co. When Louis Vuitton first started he made mostly luggage

The Success Of The Louis Vuitton Brand Has Been Extraordinary

Louis Vuitton handbags were not the first line of products manufactured by Vuitton when he opened his luggage store in France during the mid-1800s. In fact, it wasn't until about 1900 that his company began selling purses.
Louis Vuitton first started in Paris, in the year of 1854 -- and of course we all know since the start this company has become one of the world's most famous makers of high quality luxury goods. Louis Vuitton eponymous founder of the company, was born in Jura, France. There, he became an apprentice Layetier to prominent households. Because of his well established reputation in his fields, Napoleon III of France appointed Vuitton as Layetier to his wife. Through his experience with French royalty, he developed advanced knowledge of what made a good travelling case. It was then that he began to design his own luggage, setting the foundations for LV Co. When Louis Vuitton first started he made mostly luggage, and large trunks -- he also made handbags mostly made out of leather. Louis Vuitton luggage was a huge hit in the start of his career, and gave him enough business for the need to relocate, and he did so to the town of Asnieres in 1860.
In the year of 1885, Louis Vuitton expanded once again and opened up his first store in London. Louis Vuitton continued advancing his line and in 1888 he came out with the now signature Damier Pattern, which is a checkerboard of light and dark brown boxes, making a very classic and luxurious look. Soon afterwards, in the year of 1896, Louis Vuitton crafted now known as the classic line, the Monogram Canvas, that is also a icon for the Louis Vuitton brand today. The Monogram Canvas handbags is the most popular selling canvas to this day. The line was originally created in the 12 classic styles, and over time Louis Vuitton decided to add to the classic monogram canvas. In 1924 he added the Keepall and in three different sizes, and then again in 1932 he added the Noe handbag.
During this period, the look of the leather was utilized in everything from small purses and wallets to larger pieces of luggage. This range included the monograms of the standard Monogram Canvas, but in 33 different colors on either a white or black background. In 2004, Louis Vuitton celebrated its 150th anniversary.
Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. Only a small fraction of products bearing the LV initials in the general population are authentic. HotNews0829:

没有评论:

发表评论